With the new Mazda Atenza/Mazda 6, the Mazda Motor Corporation
is ready for business. Mazda Atenza is an entirely new name for an entirely new
car that will enhance Mazda's global reach in the important midsize market segment.
Atenza is more than just a new car. It's the vehicle that helps to redefine the
Mazda of the future by redefining the midsize car of today. Developed to deliver
the exhilaration and thrill of driving in full, Atenza is a perfect representative
of Mazda's "Zoom-Zoom" spirit: the sensation of excitement and motion
we all remember from childhood.
 With the Atenza we have returned to our roots as a builder of fun-to-drive vehicles, embodied in legendary vehicles such as the Cosmo Sport, RX-7 and the MX-5/Miata/Roadster, and we are building our dynamic DNA of sheer driving pleasure into every one of our cars. In short, the Zoom-Zoom spirit shapes all of our products.
The Atenza is developed to be a worldwide benchmark in the midsize vehicle segment, whether judged on the grounds of design, driving dynamics, package or craftsmanship. To achieve this high aim, we set ourselves these five goals:
●Deliver distinct and attractive styling which owes nothing to other cars.
●Retain the strength of Mazda's rich heritage in developing cutting-edge performance and technology to meet or beat the driving dynamics of the best European midsize vehicles.
●Create uniquely innovative packaging to meet the demands and offer true satisfaction to all of our customers worldwide, regardless of their physique or size.
●Achieve the highest levels of quality and quietness to set new standards for the segment.
●Include the most advanced safety and security technologies, and extensive environment protection measures.
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