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Message 2004
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Sharing Zoom-Zoom Thank you for visiting the Mazda booth at the 38th Tokyo Motor Show. The theme of Mazda's booth this year is 'Sharing Zoom-Zoom,' which expresses our intention to extend our brand promise to commercial and barrier-free vehicles so that all Mazda vehicles represent the product and brand values embodied in the new generation of models that began with the Atenza/Mazda6. I am very pleased to be exhibiting the all new Mazda Premacy at this year's Tokyo Motor Show. This exciting new minivan, to be launched in the Spring of 2005, delivers fun and functionality that can be enjoyed by the whole family. We are also exhibiting a number of other vehicles and systems that each reflect Mazda's unmatched creativity and technological advancement. These include the Bongo Van Concept and Titan Dash Concept, each incorporating a new system that enhances environmental protection and reduces work for delivery drivers. We are also exhibiting environmental technologies in the form of the RENESIS hydrogen rotary engine and the MZR-CD diesel engine with DPF, and safety technologies in the form of advanced driver-support systems. For Mazda, pursuing benefits that all users can share is an essential part of our brand strategy and key to our primary goal of developing truly user-friendly vehicles. The overall benefit, I believe, is a more enjoyable driving experience for everyone. I hope you'll enjoy your visit to the Mazda booth. |
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What is Zoom-Zoom? |
 '"Zoom-Zoom" symbolizes the emotion we've felt from childhood. We believe everybody once had the same emotion, but forget as one get older. We, Mazda, still have the emotion, Zoom-Zoom. We chose Zoom-Zoom as core essence for our brand personality, and promise to continue making cars that satisfy those who still feel emotion for motion. |
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